2 months to a new market.
A practical export program that takes your company to its first international deals — step by step, backed by data and experience.
Why most export attempts fail
Wrong market, not bad product
60–70% of new export relationships fail within 2 years. The main reason isn't product quality — it's wrong market choice and missing decision logic.
Decisions based on gut feeling
Companies choose markets with limited data and high uncertainty. The result: wasted time, money, and focus.
The "figuring it out alone" problem
Export and sales teams are often left on their own — without a clear framework, tools, or support to make sales work systematic.
The EYBA program doesn't start with actions — it starts with decisions.
Most solutions focus on how to enter a new market. We focus on whether and why it's worth entering at all.
Science-based decision logic
We structure scattered info, market data, and expert knowledge into a clear decision framework. You don't need to be a strategist or data scientist.
Multi-stage market validation
We validate market choices before you invest time and money. Data + experience + decision behavior in one model.
Hands-on execution with your team
We don't hand you a report and walk away. We work alongside your team at every step — building clarity, confidence, and systematic sales work.
8 steps to a new market
Every week a clear focus, a concrete result.
Week 1
Set your goals
Review your export strategy and goals. If you're already in foreign markets — we analyze results by country: costs, challenges, and wins.
A clear, measurable export goal and honest assessment of where you stand.
Week 2
Choose your market
EYBA's validation model helps select the right market based on data. We combine market data, company capability, and team readiness.
A data-driven market choice — not gut feeling, but a validated decision.
Week 3
Build your contacts
Polishing your brand and communication for the target market. Creating an attractive profile and presenting it to the right audience.
A market-adapted brand profile and first contacts established.
Week 4
Find your partner/client
Systematic search — LinkedIn, Google, business networks. Whether it's a retail chain, importer, or distributor — we find the right fit for your product.
A shortlist of potential partners in your target market.
Week 5
The 100 contact rule
Find at least 100 potential partners in the target market. Validate the strongest candidates. Even smaller players and consultants can become key contacts.
A validated contact database and sales strategy.
Week 6
Failure or success?
10 "no" responses don't mean failure. Some markets are harder, some simpler. If a market doesn't work — better to discover it in 5 weeks than 2 years.
Clarity — whether the chosen market works or it's time to pivot. Either way, money saved.
Week 7
First meetings
Online, offline, or hybrid — each format has its role. Zoom works for introductions, but in Asian and Middle Eastern markets you need to go physical fast.
Meetings with potential partners — real business conversations.
Week 8
Close the deal
How to formalize a potential client into a partner. Plan a physical meeting quickly. A 13.5-hour flight is nothing for big business.
First international agreements or a clear roadmap for next steps.
What have program graduates achieved?
- Entering new markets across Europe, Scandinavia, the Middle East, and Asia
- Building predictable B2B sales pipelines
- Finding the right partners and distributors
- Turning export plans into real revenue
- Revenue and margin growth in the millions
Who is this program for?
Growth companies
looking to enter a foreign market for the first time
Active exporters
wanting to open a new market or expand an existing one
Export and sales teams
who need a clear framework and support
Incubators and development centres
wanting to offer their companies a structured export program
Requirements: Annual revenue of at least €200,000. Ideally, a dedicated export person or sales team.
Program details
Duration
8 weeks
Format
Weekly sessions (online + offline)
Group size
Maximum 10 companies
Price
€2,400 + VAT per company
Includes
Weekly mentoring, EYBA validation model, tools and templates, team support
Your mentors
Leila Haugas
Export Mentor | PhD Researcher
60+ companies mentored. 50+ markets. PhD research on market validation model development.
Maria Palk
Marketing & Events Leader
International hackathon organizer. Marketing, communication, and program design. The cross-cultural "Super Glue".
Ivan Gonchev
Serial Entrepreneur
3+ companies in Estonia, 3 in the US. One of Estonia's largest Amazon brand exits. Systems, technology, and numbers.
What our clients say
“I would describe the cooperation like this — Leila is my fuel, my sparkle of the day. When I have tough moments, she has the capability to visualize fast solutions instead of problems. Leila has been my consultant 7 years in exporting and branding.”
Merilin Alve
CEO, Wiera Nordic Scents
“Leila has a very important role in Mikskaar's growth and success because of her excellent knowledge and experience in communication and market development.”
Riho Alas
Chairman, Mikskaar
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Ready to reach a new market in 2 months?
Program spots are limited. Book a free 30-minute consultation and let's discuss if the EYBA program is right for your company.