Võrumaa Development Centre & EYBA invite entrepreneurs to a hands-on training workshop on 17–18 February in Võru, Estonia!
Are you planning to exhibit at trade shows or want to elevate your current approach? Trade shows can be a powerful sales and export channel — but only if approached strategically. This two-day practical training gives you the frameworks and tools to:
- understand the role of trade shows in B2B sales and export
- craft an effective trade show strategy
- identify and activate quality business contacts
- boost your return on investment from events
- conduct impactful meetings and conversations
Why This Training Matters
Trade shows are more than booths and brochures — they're opportunities to grow sales, find partners, and strengthen B2B relationships. But success requires preparation and strategic thinking.
In this workshop you will:
- gain practical tools you can apply right away
- learn how to optimize your event budget and presence
- master techniques for building and nurturing contacts
- get tips on presenting your business with confidence
This training is perfect for:
- companies attending trade shows for the first time
- businesses ready to develop a clear trade show strategy
- export-oriented companies seeking international partners
- sales and export professionals
Who Should Attend?
- Small and medium enterprises
- Export-focused companies and producers
- Sales leaders and export teams
- Participants supported by regional development centres
Register Now!
📅 17–18 February
📍 Võrumaa Development Centre, Jüri 19a, Võru, Estonia
🎯 2-day practical workshop for business owners and sales teams
Learn more and sign up: vorumaa.ee/uritus/strateegiline-lahenemine-messidele
Võrumaa Development Centre: "Strategic Approach to Trade Shows" event page on Facebook
Don't miss practical insights that will help you turn trade shows into measurable business results!
Make your trade show participation work for growth.